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Valuation

Price-to-value frames — how to translate a business into a number.

13 modules

Price-to-Earnings: What you're really paying for when you buy a stock

Available

In January 2000, the S&P 500 traded at 32 times trailing earnings.

Worked example: Microsoft2013–2019

EV/EBITDA: The multiple that sees through debt

Available

In November 2006, a private equity consortium paid $44 billion to take Clear Channel Communications private.

Worked example: Anheuser-Busch InBev2016

Free Cash Flow: The number that doesn't lie

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In 1998, Enron reported net income of $703 million.

Worked example: Apple2013–2023

Book Value: When the balance sheet is the answer

Available

In March 2009, Bank of America traded at $3.

Worked example: Berkshire Hathaway1965–2023

Owner Earnings: The number that belongs to you

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In January 1972, Blue Chip Stamps proposed paying $25 million for See's Candies, a California chocolate business with $4.

Worked example: Coca-Cola1988–2023

Intrinsic Value and DCF: What a business is actually worth

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Intrinsic value is the discounted value of the cash a business pays out over its life.

Worked example: Coca-Colaa discounted cash flow walkthrough

Reverse DCF: Reading the expectations baked into the price

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A reverse DCF takes the price as given and solves for the growth the market is pricing in.

Worked example: Cisco Systems2000

Earnings Power Value: The conservative floor under any valuation

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What a business is worth if it never grows again, capitalized at the cost of capital.

Worked example: Colgate-Palmolivethe franchise test

Margin of Safety: Why the discount, not the precision, protects you

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The margin of safety is the gap between the price you pay and the value you estimate.

Worked example: American Express1963

Normalizing Earnings: Valuing the business, not the year

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Adjust reported earnings to a mid-cycle figure before valuing them.

Worked example: Nucorvaluing a cyclical

Scenario Valuation: Bear, base, and bull instead of a single guess

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Value the business under three coherent cases, not one point estimate.

Worked example: Meta Platforms2022

Sum-of-the-Parts: Valuing multi-segment businesses

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Value each segment with the method and multiple its own economics deserve, then add the pieces.

Worked example: AmazonAWS inside retail

Reinvestment and Compounding: Why the reinvestment rate drives returns

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Intrinsic value compounds at roughly the reinvestment rate times the return on reinvestment.

Worked example: Walmartrunway and saturation